PMA 2018 Report
The BlackBerry Torch sales packaging is small, and as always for BlackBerry, it is matte black. As soon as we open the packaging, the BlackBerry Torch Smartphone is found in a special cut-away. The new BlackBerry Smartphone has a very sleek design. We find about four buttons and an optical joystick underneath the touchscreen. When we slide the phone open, we also see a QWERTY-keyboard next to the touchscreen. This keyboard is comparable to that of the BlackBerry Bold 9700 and it is a bit sunken down. The back of the BlackBerry Smartphone is completely black with a logo, and on top, the lens with flash is found. The sales packaging also contains a data cable, a headset, a charger, a small CD with software and the instruction booklets.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).