PMA 2010 Report
PMA 2010 News - Canon announces a groundbreaking new addition to its expanding, world-famous EOS range of Digital SLR cameras - the EOS 550D. The Canon EOS 550D redefines the boundaries of Canonís consumer DSLR range, incorporating technologies and features more commonly found in semi-professional DSLRs into the compact, lightweight body favoured by consumers. With a newly-developed 18 Megapixel APS-C CMOS sensor, coupled with Canonís advanced DIGIC 4 image processor and the ability to shoot Full HD movies, photography enthusiasts are empowered to explore new levels of creativity. The Canon EOS 550D makes Canonís powerful imaging technology more accessible to consumers.
PMA News 2010 - Canon introduces the new flagship model for the Company's highly popular Rebel DSLR line: the Canon EOS Rebel T2i digital SLR camera. Today's photo enthusiast is looking for a camera that will grow with them as they learn, and that is a perfect description of the new EOS Rebel T2i digital SLR camera. Retaining all of the traditional characteristics that have made the EOS Rebel series beloved by entry-level photographers and an industry best-seller, the new Canon EOS Rebel T2i succeeds in bridging the gap between an entry-level camera and a true pro-sumer camera. The Canon EOS Rebel T2i Digital SLR camera is scheduled to be delivered to US dealers in early March.
Canon launches its latest D-SLR, the EOS 450D (Canon Digital Rebel XSi in America). Featuring a 12.2 Megapixel CMOS sensor, EOS Integrated Cleaning System, 3.0Ē LCD with Live View mode and a new 9-point AF system, the model presents consumers with an unprecedented level of image quality and versatility at this end of the market. The Canon EOS 450D employs features already proven in Canonís professional EOS-1 series cameras, including the DIGIC III image processor and a redesigned menu system that enables features such as direct control of Speedlite flash units from the camera LCD. A choice of 13 custom functions allows the photographer to customise the camera to their shooting style.
Canon USA, Inc.'s EOS Rebel series of digital single lens reflex cameras - the digital cameras that defined and refined what it means to be an "entry level" digital single lens reflex - have now redefined the gateway prowess and "pro-ness" of the DSLR category with the introduction of the line's new leader, the 12.2-megapixel Canon EOS Rebel XSi digital camera. Incorporating a number of high-end functions and technology found in Canon's professional Digital SLR camera models, the Canon EOS Rebel XSi digital camera boasts an improved autofocus sensor, enhanced 14-bit A/D conversion, an advanced Live View function, and the proprietary DIGIC III image processor.
Canon introduces its latest digital SLR for advanced amateurs and semi-professionals: the Canon EOS 40D. With a 10.1 Megapixel CMOS sensor, 6.5 frames per second burst performance, a newly developed AF system and 3.0Ē LCD with Live View mode, the Canon EOS 40D makes significant advances in both performance and versatility. The Canon 40D camera benefits from the new EOS technology platform introduced earlier this year with the professional EOS‑1D Mark III. Canonís DIGIC III processor delivers responsive operation, improved color rendering and near-instant start-up time. The EOS Integrated Cleaning System combats sensor dust, while a strong magnesium alloy body with weather resistance ensures lasting durability.
Canon, the worldwide market leader in digital cameras, celebrates the 20th anniversary of its top-selling EOS single lens reflex camera system by announcing the EOS-1D Mark III Digital SLR, the world's fastest digital SLR camera. At 10 frames per second, the 10.1 megapixel EOS-1D Mark III digital SLR can fire huge motor-driven bursts of 110 Large JPEGs or 30 RAW files because it employs the new Dual DIGIC III image processor engine, providing enough computational horsepower to do parallel processing at a rate unmatched by any other digital SLR. The all-new 10.1 megapixel, APS-H size CMOS sensor which is designed and manufactured by Canon, is the most light-sensitive and innovative sensor that Canon has developed to date. It features a new microlens array and a more efficient pixel structure for ultra-low noise, resulting in exceptional image quality and an amazing ISO range of 100 to 3200 with extensions to ISO 50 and a highly usable ISO 6400. Furthermore, Canon today unveils several new accessories, including the EF-16-35mm f/2.8L II USM Lens and the Speedlite 580EX II Flash.