PMA 2018 Report
Waterproof and shockproof digital cameras are likely to become the hit of 2009, or at least; if it is up to the manufacturer. Various famous brands such as Olympus, Canon and Fujifilm have all introduced their own version of this type of camera, however, corporations such as General Imaging are also beginning to see the light. Although GE still seems unable to really get things started with a solidly built assortment of digital cameras, General Imaging did introduce the GE G3WP at the PMA 2009 show. The GE G3WP is a waterproof digital camera that can be used to a maximum depth of 10 feet. It features 12.2 Megapixels and an 4x optical zoom, all of which should add to the freedom of the active outdoor photographer, in order to capture his or her favorite moment.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).