PMA 2010 Report
Digital camera enthusiasts are all familiar with the Exilim series Casio offers, but we still have to see the first Exilim mobile phone to reach the market outside Asia. Casio Korea is proud to introduce their high resolution mobile camera phone; the Casio Exilim Keitai W53CA. Unfortunately, for now, we will not be able to get a sample in our hands because the Casio Keitai W53CA is for the Asian (Japan) market only. Casio is one of the pioneers of the digital camera market and is already active for more than a decade. The stunning designed Exilim cameras are famous all over the world and often copied by the competition.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).