PMA 2018 Report
In one of the smaller booths, EWA Marine 'pops up'. EWA Marine is a brand that provides (under)water sports solutions for the wide array of digital electronic equipment that is available nowadays. And what's better than capturing the fabulous underwater wildlife with a digital camera? EWA Marine provides many affordable solutions for any digital compact or DSLR camera you can think of, allowing you to explore the underwater world. New during PMA is an underwater housing for those who love snorkeling. Not every person is able to go for scuba diving or has the possibility to do it. Snorkeling is an entirely different thing.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).