PMA 2018 Report
One thing became very clear with Fujifilm, at the Photokina 2006 : face detection is going to be it! And the technique is ready to be built in cameras standard. With this, Fujifilm can fall back on their extensive knowledge of minilabs. There, the technique has been used for years, among other things, to be able to tune colours perfectly. One of the first models with face detection is the Fujifilm FinePix S6500fd. The indication fd stands for face detection. The sensor is building another very important part of the Real Photo Technology. Fujifilm has been using the Super CCD for a long time, and the Fujifilm S6500fd has been equipped with the 6th generation already, the Super CCD VI HR.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).