PMA 2018 Report
As always, Fujifilm had a grand presentation at the PMA with emphasis on printing and other services within the field of photography. Various photo kiosks and minilabs were showcased, and we also came across Fujifilm's 3D concept again. The Fujifilm S5 Pro, which is still very much appreciated by a large group of faithful fans, has disappeared. The fact that Fujifilm is no longer flirting with a digital SLR will not have surprised the attentive reader. The developments did not keep pace with the competition, and depending on third parties, for example for the housing, does not seem ideal. Yet, I can still imagine that Fujifilm will make themselves heard again, perhaps at Photokina 2010.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).