PMA 2018 Report
Lexar Media announced the launch of its flash-based, backup drives, Lexar Echo SE and Lexar Echo ZE. Designed to protect valuable data on netbook and notebook computers, Echo SE and ZE backup drives from lexar Media provide users with portable, easy-to-use file backup solutions for their mobile lifestyles. High-performance Echo SE is an ultra-portable drive that easily plugs into a computerís USB port to perform automatic backup and transfer of files, at read speeds up to 28MB/s and write speeds up to 10MB/s.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).