PMA 2018 Report
Metz, will be making noise at PMA 2007 as it will be showcasing the new Mecablitz 58 AF-1 - the world’s first USB upgradeable wireless flash. One of the most state-of-the-art compact flash units available today, the 58 AF-1 digital gives photographers the ability to effortlessly make software updates via the Internet. Previously, flash units needed to be packaged and sent away for servicing in order to be updated with the latest software from camera manufacturers. With the new Metz USB interface, shooters can now make such updates from their own PCs, ensuring that they will have the most up to date and highest performing flash for each shot and that they will never have to be without a flash.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).