PMA 2018 Report
If there is one brand that has been performing superbly for the last year and a half, and even more important, has succeeded in standing out, it's Nikon. With an unparalleled battle concerning market share and a succession of new product launches, one success beaten by the other, Nikon has reached an extremely comfortable position. The introductions of the Nikon D3 and D300 digital SLR cameras were the start, and if you have followed last year’s developments, you will know how many Nikon imaging products succeeded after these two. Canon had to accept a big blow, which also had its effect in the professional world.
Nikon always attract the attention; same thing happened at the PMA 2007 show in Las Vegas. Events like the Photo Marketing Association are excellent occasions for Nikon to show the consumer everything they have to offer. And it still impresses to witness the amount of lenses, equipment and other accessories available for Nikon's digital SLR and compact cameras. Whether it concerns standard photography or professional photography; Nikon offer the solution. Although many of us thought it was about time for Nikon to announce a new professional SLR camera; during the PMA 2007 emphasis had been placed on the Nikon Coolpix compact camera and a new digital SLR for the entry-level consumer.