PMA 2018 Report
Olympus announces four new inter-changeable lenses for Four Thirds System SLRs. The Zuiko Digital ED 12-60mm (24-120mm) F2.8-4.0 SWD is an HG (High-Grade) series 5x telephoto zoom lens, and the ED 50-200mm (100-400mm) F2.8-3.5 SWD is a 4x telephoto zoom version. The ED 14-35mm (28-70mm)F2.0 SWD features a wide aperture of F2.0 throughout the zoom range, this lens also boasts the top-level image quality and operability. Finally, the ED 70-300mm (140-600mm) F4.0-5.6 is a 4.3x telephoto zoom lens. Olympus Expands "Olympus E-System" Lineup With the development of New And Interchangeable Lenses. Olympus is pleased to announce the plans to significantly expand the Olympus E-System.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).