PMA 2018 Report
Two years have already passed since Ricoh digitalized the famous GR camera and introduced the GR Digital. In September 2005 I received a pre-production model of the Ricoh GR Digital and now, two years later, the successor lies in front of me: the Ricoh GR Digital II. Over the past few years many hundreds of new digital cameras have been introduced and to say that each and every one of them is a unique piece, would be exaggerated. The majority of these digital cameras belongs to the compact camera category and these cameras offer more or less the same functions and quality compared with each other. Once in a blue moon a camera will stand out and boost on a unique concept.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).