PMA 2018 Report
PMA Show news - The Sigma Corporation is pleased to announce the new Sigma 85mm F1.4 EX DG HSM. This large aperture medium telephoto lens optimized for use with digital SLR cameras features a focal length of 85mm, ensuring a natural perspective. The large aperture of F1.4 is especially ideal for portrait and low light photography. When used on digital cameras with an APS-C size image sensor, the Sigma 85mm lens effectively becomes a 127.5mm F1.4 lens. One SLD (Special Low Dispersion) glass element and one glass mold element give excellent correction for all types of aberrations and ensure superior optical performance. The Sigma 85mm lens is equipped with a rear focus system that minimizes fluctuation of aberration caused by focusing.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).