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Sony DSLR-A300

Ilse Jurrien
PMA 2018 Report
Friday 1st, February 2008
Posted by: Ilse Jurrien

Sony is bringing live-view shooting to its digital SLR camera line with the 10.2-megapixel Alpha DSLR-A300. The new Sony A300 features new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users. The Alpha 300 offers Sony’s new “Quick AF Live View” technology so you can frame photos on the camera’s LCD without sacrificing auto-focusing speed common to other live-view systems. Sony’s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view. Eliminating the focus delay of other systems, the new Sony A300 is equally responsive whether using live view or optical viewfinder.

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Sony DSLR-A300

Sony DSLR-A350

Posted by: Mark Peters Friday 1st, February 2008

Sony is bringing live-view shooting to its digital SLR camera line with the 14.2-megapixel Alpha A350 DSLR camera. The new Sony A350 features new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users. The Alpha 350 offers Sony’s new “Quick AF Live View” technology so you can frame photos on the camera’s LCD without sacrificing auto-focusing speed common to other live-view systems. Sony’s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view. Eliminating the focus delay of other systems, the new Sony A350 is equally responsive whether using live view or optical viewfinder.

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Sony Alpha 200 DSLR camera

Posted by: Mark Peters Tuesday 29th, January 2008

Sony is launching the DSLR-A200 as an entry-class model of the popular α series of digital SLR cameras with interchangeable lenses. As the successor model to the α100 that has been well received since its July 2006 launch, the Sony Alpha 200 upgrades basic performance to meet a variety of photographic needs, to note high resolution from effective 10.2 Megapixels, low noise image quality and simple operation that even novice users of DSLR cameras will find easy to understand. In addition to the Super SteadyShot image stabilization built into the camera body compatible with all Sony α lenses, the Sony A200 supports high sensitivity shooting of ISO 3200. With all of this, users will enjoy beautiful blur-free pictures.

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Sony Alpha DSLR prototypes

Posted by: Ralf Jurrien Wednesday 14th, March 2007

At the PMA 2007 trade Show which was held between March 8th and 11th in Las Vegas, Nevada, USA, Sony exhibited two prototypes of digital SLR camera bodies and interchangeable lenses currently under development. These products are planned to be launched in addition to the existing portfolio of the ‘α100’ camera body and the 21 interchangeable lenses including Carl Zeiss lenses and more than 45 pieces of accessories. “We need to further solidify our position in the digital SLR market. To do that, we must cater to varying degrees of customer requirements, and we are working on the second wave of products in order to expand the world of ‘α’,” said Toru Katsumoto, head of Sony’s AMC division.

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Sony Alpha SLR cameras

Posted by: Ralf Jurrien Friday 9th, March 2007

I was just passing by the Sony booth and was looking at the collection of Sony Alpha lenses and cameras…. Wait a minute, did I say cameras? YES, Sony showcased two new Sony Alpha digital SLR cameras without giving away specifications or date of introduction. However I managed to get some information and of course I am free to speculate of course. Megapixels? I don't know and the Sony people made sure no one is mentioning anything about this to anyone. Ok, let me start with the first new Sony Alpha digital SLR camera; this new model is aimed at the high amateur looking for a higher level of performance than the A100 for advanced users. What does this mean? Beats me, but it sure looks promising!

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).