PMA 2018 Report
The new Sony Alpha A700 was launched during a Sony press conference in Italy. Unfortunately, the surprise element was lost because one day earlier the Alpha introduction was disturbed by a leak caused by Sony. The Sony Alpha 700 is Sony’s second digital SLR camera that has to contribute to a continuously compiling series of SLR cameras, with which Sony manifests itself as renowned DSLR manufacturer. The Sony DSLR A700 is a digital SLR camera which is positioned in the middle segment, and with that, has to compete (heavily) with the new collection of Canon and Nikon D-SLR cameras, among others. During my stay in Italy, I had the chance to work with the Sony A700 for a short period.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).