PMA 2018 Report
Mr. Morio Ono, President of Tamron has announced the development of the SP AF70-200mm F/2.8 Di LD (IF) MACRO, a lightweight, high-performance and fast tele-zoom lens designed for SLR cameras with full-size image sensors. The new SP AF70-200mm Di LD (IF) MACRO (Model AA001) is an F/2.8 fast tele-zoom designed for full-size format SLR cameras. It inherits the product concept of the award-winning SP AF28-75mm F/2.8 XR Di standard zoom lens that is highly acclaimed for its compactness and speed, which lets photographers enjoy a high cost to performance uniqueness. The lens is supplied with a lightweight and rigid aluminum tripod grip ring that can be mounted or detached in a one-touch action.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).